About
We started in implementation and moved upstream
A two-partner practice in Accra, working with companies here and abroad.
Bluday started as a HubSpot implementation practice. That's still a core part of what we do, and it taught us something that shaped everything since: the platform is rarely the problem. Businesses come to us frustrated with a tool, and the actual issue is a data model that never matched how they work, or three systems that don't talk, or a process that only exists in one person's head.
So we moved upstream. We still implement HubSpot and Zendesk, and we're good at it. But we start with the architecture — what the objects are, where the data lives, what has to connect to what — and only then decide what gets configured and what gets built.
That last part matters. When configuration runs out, we don't hand you off to another vendor. We build the integration, the internal tool, or the product itself. Dr. Paw, a veterinary clinic management platform, is ours end to end — design, development, infrastructure, deployment.
Who you'll work with
Bluday is two partners. There's no account layer between you and the people doing the work.
Henry Ofori
Partner — Platform & CRM
Leads HubSpot and Zendesk implementation. HubSpot Academy certified in guided client onboarding and CRM implementation.
Jamiu Abdul Shakur
Partner — Product & Engineering
Leads design, development and technical architecture. Ships full-stack products end to end, from data model to deployment.
How we work
- Architecture before configuration
- We map how the business actually operates before touching a platform. Skipping this is why most implementations get rebuilt within two years.
- You own the system
- Hands-on training and documentation are part of every engagement. If you need us to keep the lights on, something went wrong.
- We build what doesn't exist
- When off-the-shelf runs out, that's where we start rather than where we stop. No handoff to a third vendor.
- Small and deliberate
- We take on work we can do properly. You deal with the people doing the work, not an account manager.
Technology partners
HubSpot Solutions Partner
Certified partner in the HubSpot Solutions Partner Program, with Academy certifications in guided client onboarding and CRM implementation.
Zendesk implementation
Support operations, channel consolidation, self-service and CRM integration.
Where we are
Based in Accra, Ghana. We're on GMT, which overlaps the working day across Europe, the UK and the US East Coast. Async by default, calls when they help.
Work with us
Tell us what your systems aren't doing. We'll tell you whether we're the right fit.